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Android ups pressure on Apple to ‘fix texting’ and adopt RCS for iPhone
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Google is upping the stakes in its pressure campaign against Apple’s refusal to adopt theRCS standardfor text messaging.
The Pixel-maker is blaming Apple for the issues wheniPhoneand Android users text each other, which include poor quality media exchanges, the absence of read receipts, and the ability to text over Wi-Fi.
Indeed, while Apple-to-Apple messages rely on the homegrown infrastructure that works over data and Wi-Fi, iPhone to Android messages rely on the ancient MMS and SMS formats.
The green bubble blues have gone on for too long, Google says, and its asking Apple to move away from its iMessage walled garden and adopt the cross-platform Rich Communication Services (RCS) standard.
Google is now encouraging like-minded folks to “Help @Apple #GetTheMessage” with a tweet. Google believes this change will benefit Apple users as much as Android.
Indeed, appealing to Apple users is a change in tack compared to the previous strategy of pushing how the switch would primarily benefit those who don’t use iPhones and would preventgreen bubble bullying of Android users. It has alsochannelled Drake’s ‘Texts Go Green’in previous campaigns.
On a newwebpageGoogle launched today, the company points out:
Google is also highlighting sympathetic news articles and social media posts from those also annoyed with Apple. This certainly steps up Google’s efforts, but it seems unlikely Apple will heed the call, at least in the short term. A host of new Messages features are coming in iOS 16, and RCS is not among them.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
