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Apple announces App Store price rise for Europe and other countries
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Apple has announced an App Store price rise for Europe and a number of other countries.
According to the related Applenews post, the move will happen “As early as October 5, 2022”, when the price of apps and in-app purchases will be hiked in any country using the euro. Besides this broad swathe of Europe, App Store prices will also be bumped in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam.
As a result of this App Store price rise, European price tiers will be systematically shifted up. For example, apps that formerly cost €0.99 will, from October 5, cost €1.19. The price rise was somewhat predictable given the current strength of the dollar over the euro.
Apple is constantly changing its global pricing in line with currency fluctuations. Back in January 2017, Appleboosted the priceof apps by 25% here in the UK due to the adverse effects of Brexit on the value of the pound.
More recently, we saw the result of a strong dollar here in the UK with the launch of theiPhone 14family. While the smartphone line-up maintained its pricing over in the US, British customers have seen a nasty spike.
At the top end of the tablet, the iPhone 14 Pro costs an eye-watering £150 more than theiPhone 13 Prodid last year. Meanwhile, even the creaky old iPhone SE saw a stealthy £30 price bump immediately following Apple’s recent launch event.
Rest assured that this tends to work both ways, and Apple will undoubtedly reverse course when market conditions dictate. Eventually.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
