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Apple pulls App Store gambling ads following complaints
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Apple has pulled all gambling ads from its App Store following a series of complaints.
On Tuesday Applebegan rolling outa massive expansion to its ad placement system within the App Store, including within the ‘You might also like’ section in rival app listings. However, the new approach has quickly garnered a negative response.
A number of prominent App Store developers have taken issue with the presence of gambling ads in the mix. Some have highlighted how Apple’s system fails to be discerning with its selections, placing such gambling ads alongside a gambling addition recovery app or apps aimed at kids, or the inappropriate placement of adult chat apps.
In response to these complaints, Apple has issued the following statement (viaMacRumors): “We have paused ads related to gambling and a few other categories on App Store product pages.”
No further details have been provided by Apple, so we have no idea how long this ‘pause’ will last for, nor what the company is doing to address these complaints.
As Panic co-founder Cabel Sasser tweeted, Apple’s acceptance of such apps, and gambling ads in particular, seems to run counter to the vision Steve Jobs had when he launched the iAds platform.
It is really sad to me that Apple needs to start taking Casino Game Ad Money in order to make their line go up for the shareholders. When Steve introduced iAds and the whole pitch was, “These ads aren’t garbage, you’ll like these ads.” This department shouldn’t exist at all, imhohttps://t.co/VHOeryW5Ro
Contrary to the late, great Apple founder’s assurances, the consensus seems to be that these latest adsaregarbage, and that they most certainly arenotliked.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.