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Apple reportedly struggling with low iPhone demand
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Apple is reportedly having to revise its iPhone production orders due to slowing demand.
We’ve reported quite a lot on Apple’s struggles with the current global chip shortage. We wrote about how the companycouldn’t make enoughiPhone 13 models, that it was having tohalve iPad productionto bolster iPhone production, and the like.
IfBloombergis to be believed, Apple needn’t have worried so much about the supply side of the equation. It’s the demand part that should be of concern.
Apparently, Apple was facing a shortfall of 10 million units from its initial 90 million unit goal due to lack of parts, but was hoping to make those numbers up next year. As it turns out, though, the company doesn’t believe those extra orders will be needed, and has told vendors as much.
While Apple is said to be on course for a bumper Christmas, with a 6% bump in sales for the final quarter of the year, it’s still going to be something of a disappointment for the company.
With an new strain of Covid-19 prompting concerns, and inflation biting hard, it seems shoppers won’t be in such a spendy mood this festive period. In such an environment, a shiny new iPhone 13 may not be on the cards.
Which is something of a shame, because this year’s crop is excellent. TheiPhone 13supplies a surprisingly sizeable bump to camera quality and battery life, while theiPhone 13 Prois the first iPhone to be worthy of the ‘Pro’ title.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
