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Disney Plus ad-supported tier isn’t the good news you hoped it would be
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Disney Plusis set to introduce a new ad-supported tier in its native US market, but an accompanying price bump suggests that the service will effectively be getting worse.
The media giant hasannouncedthat a new ad-supported subscription option will be rolling out in the US on December 8, supposedly offering “more choice to consumers than ever before” across its Disney Plus, Hulu, ESPN Plus, and Disney Bundle offerings.
However, a closer look at the new pricing plans reveals that this isn’t the money-saving good news you might have been hoping for. With Disney Plus specifically, this new ad-supported Basic tier will cost $7.99 per month, which is the exact same price US subscribers currently pay for an ad-free subscription.
That very same ad-free subscription will still be on offer from December 8, but it’ll be called the Premium tier, and will cost $10.99 per month or $109.99 per year.
It will not be possible to save money on the new ad-supported tier by purchasing an annual subscription.
We’ve been expectingDisney to roll out an ad-supported tier since early March. What we didn’t expect was a near-40% price bump for the existing service and a total lack of savings from what will inevitably be an inferior product.
We’re not entirely sure what happened to Disney’s official line at the time that it would be “expanding access to Disney+ to a broader audience at a lower price point”.
As for the ads themselves, Disney has said that we can expect to watch four minutes of advertising for every hour of content, and that most ads will be 15 to 30 seconds long. Not all content will have ads, including children’s profiles.
According to the company’s recent earnings call, we can expected this ad tier to roll out to other markets in 2023.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
