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EA Sports FC makes a huge signing as it prepares for life after FIFA
In This Article
It’s clear that EA Sports sees theend of its association with FIFAas huge opportunity, rather than a loss that threatens the future of its annual cash cow football game.
That much is evidenced by a new deal the gaming giant has signed with LaLiga in Spain, where Real Madrid, Barcelona and Atletico Madrid ply their trade on a weekly basis.
The so-called “a one of a kind, multi-year partnership” will cost EA Sports areported30 million Euros per year and goes well beyond the rights to feature the competition within its games.
In anannouncement, EA says the deal will commence in time for the 2023/2024 season, which is right around the time the first EA Sports FC game will launch.
The deal “will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements, while also delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.”
More details of the partnership will be announced in the future, with Nick Wlodyka, SVP & GM, EA SPORTS FC promising there’ll be game development improvements “further blurring the lines between the real and virtual worlds of football.”
We won’t get our first look atEA Sports FCuntil next summer though.FIFA 23, the last game in the 30-year partnership between the world governing body and the publisher, is scheduled to launch this autumn. FIFA 23 will also havewomen’s club football teamsfrom England and France, while the Italian giants Juventus are also returning to the game as a licenced team.
AsEurogamerpoints out, EA had complained that its relationship with FIFA had prevented it making intuitive and exciting partnerships like this. So, the terrible EA Sports FC name aside, it seems as if the company is setting itself up for success once the FIFA name goes away.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
