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Facebook giving up on podcasts after a year
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Facebook is getting out of producing podcasts altogether after just a year.
As reported byBloomberg, the social network will remove podcasts altogether from June 3.
The company’s short-form audio product Soundbites and its central audio hub will be shut down over the coming weeks. Meanwhile podcast producers will no longer be able to add new podcasts to the service from this week.
Live Audio Rooms will now simply be integrated into Facebook Live, with the option being given to go live with just audio or both audio and video.
The company has said that it won’t be announcing the shuttering of its podcast department to customers, but will leave that to publishers. “We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences,” said a spokesperson.
Elsewhere, Facebook spokesperson Adelaide Coronado toldThe Vergethat these changes represented an attempt by the company to “simplify” its audio offerings.
Facebook’s shift towards the metaverse, as evidenced by the rebranding of its parent company to Meta in late 2021, evidently represented a shift in priorities for the company.
It’s also been focusing more of its resources on heading off the threat from TikTok. It recently emerged that Meta’s Reels short-form video effort now represented more than 20% of the time spent on Instagram.
Evidently Meta and Facebook are now happy to leave the whole podcasts business toSpotify, Clubhouse and co.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.