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Here’s why Netflix ads might not be as bad as you fear
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Netflix is gearing up to launch its firstad-supportedviewing tier, but the streaming giant is reportedly keen to ensure their presence doesn’t affect the viewing experience of everything in the library.
According to a recentBloomberg report, Netflix isn’t going to place ads within its original movies, or kids content, which could be an important distinction for viewers opting for what’s likely to be a more affordable option.
The people ‘familiar with the plans’ say Netflix has informed its partners that those two stables will remain ad-free, at least initially. The decision is being made, partially, to “allay the concerns” of some of Hollywood’s top directors, who’re increasingly signing up to make films for Netflix.
In terms of kids content, that decision is more due to studios refusing to let the company run the ads, the report says. However, it’ll also ease the concerns of parents, perhaps, who’re less willing to expose the young’uns to various ads for toys and video games, etc..
The report says Netflix is still finalising the plans, but at the moment it’s tentatively scheduled to launch early next year, for cheaper than the current offering. Although it’s also entirely plausible that Netflix will put the price of the ad-free tiers up and simply replace the lowest price with the ad-supported plan, whichwon’t have access to offline downloadseither.
How it all shakes out will be intriguing considering Netflix was, for the longest time, staunchly against adding advertisements to its streaming proposition. In fact, the company considered it a core principles, alongside the whole-series episode drops.
However, the recent downturn in subscribers (many would argue is artificially inflated by just how quickly it went up during the pandemic) has forced the company to act and right the ship. The recentlyamended stance on password-sharingalso reflects the panic at Netflix HQ right now.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
