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iPhone 13 sales reportedly hit hard by chip shortages
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Apple is reportedly being hit by ongoing chip shortages, which could see the company significantly cutting itsiPhone 13production goals.
That’s the claim being made in a newBloombergreport, which states that Apple could be forced to cut its 2021 iPhone 13 production targets by 10 million units.
It’s said that Apple was hoping to hit a combined 90 million new iPhone 13,iPhone 13 Pro,iPhone 13 Pro Max, and iPhone 13 Mini units in the final months of the year. That figure is having to be revised, however, as suppliers Broadcom and Texas Instruments struggle to provide the necessary volume of components.
Apple informed investors of likelyiPhone 13 component shortagesas far back as July, stating that “We expect supply constraints during the September quarter to be greater than what we experienced during the June quarter”. Tim Cook spoke of an “industry shortage” at the same Q3 2021 earnings call.
However, third party reports since then have suggested that Apple wouldsuffer much lessthan rival manufacturers from the global production crisis, with the company’s formidable purchasing power enabling it to “lock down chipset supply well ahead of time”.
It seems we should all have taken Apple at its word, if these latest reports prove to be true.
The report points out that these supply shortages are already weighing heavily on the company. There are delays of up to a month on iPhone 13 Pro and iPhone 13 Pro Max models ordered through the Apple website, while a number of the company’s retail outlets list the new devices as “currently unavailable” for collection.
There have also been reportedsupply issueswith the new Apple Watch 7 in recent months.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
