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Mark Zuckerberg takes a swipe at Apple iMessage

In This Article

In This Article

Mark Zuckerberg has criticised Apple and its iMessage messaging system.

Fresh from taking a pop at Apple’sapproach to hardware pricing, Meta and Facebook founder Mark Zuckerberg has turned to Apple’s controversial messaging system.

Taking toInstagram(another part of the Meta family), Zuckerberg posted a picture of a WhatsApp ad highlighting the current conflict between Apple and Google over messaging standards.

The Meta man’s argument is that “WhatsApp is far more private and secure than iMessage”, thanks to the provision of end-to-end encryption that works across Apple iPhone and Google Android phones. Google’s adoption of RCS, and Apple’s infamous non-support of that standard, means that regular messaging between the platforms is not so secure.

Zuckerberg also points out that WhatsApp has adopted one-tap disappearing messages and end-to-end encrypted backups, neither of which Apple and its iMessage service support.

With this fresh assault on Apple’s messaging service, Meta and WhatsApp are essentially teaming up with Google, which has been imploring and cajoling Apple to ‘fix texting‘ for some time now. It evendragged Drakeinto the mix back in June.

Apple, for its part, is having none of it. Last month Apple CEO flippantly dismissed a complaint of the quality of cross-platform messaging by telling the questioner to “Buy your mom an iPhone“. Cook’s view is that he isn’t hearing much pressure from Apple users to “put a lot of energy in on that at this point”.

More recently, Apple cheekilytook creditfor Google’s own efforts to ‘fix messaging’. It’s all getting a little unseemly, isn’t it?

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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…

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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.