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Nothing to raise Ear (1) earbuds price by 50%
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Nothing has announced that it is to boost the price of its Ear (1) earbuds by 50% from next week.
TheNothing Ear (1)currently sells for its launch price of $99 (£99 in the UK and €99 in Europe). However, Nothing CEO Carl Pei has announced onTwitterthat this price will increase to $149 from October 26.
On October 26, we’ll be raising the prices for Ear (1) to $149 due to an increase in costs.pic.twitter.com/jJDlaXzzJ6
In Pei’s multi-part Twitter statement on the matter, he explains that this was “due to an increase in costs”. He goes on to expand on the ballooning costs associated with a start-up company going from three engineers to 185, and also references the maintenance cost of providing “15 firmware and tuning updates” since launch.
Having followed the launch of the Nothing Ear (1) with theNothing Phone (1)smartphone earlier in the year, the London-based tech company will return to its audio roots with the launch of theNothing Ear (Stick).
These fashion-focused earbuds are described as “feather-light” and “supremely comfortable” with an “ergonomic design”. The ‘Stick’ part of the name references a new cylindrical charging case.
Nothing hasn’t said anything about a similar rise in price for the Nothing Phone (1), which we rated quite highly in our four-star review. “The Nothing Phone (1) is a good all-rounder and for many, that’ll be enough, especially when it’s paired with a neat design that’ll certainly get people talking,” our own Max Parker wrote.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
