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Oppo announces three year partnership with camera specialist Hasselblad
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Oppo has announced a new three year partnership with Swedish camera specialist Hasselblad, confirming rumours that future Oppo flagships will carry extra photographic clout.
We weretipped offto Oppo’s plans in mid January, when leaked images of the forthcoming Oppo Find X5 revealed Hasselblad banding on the rear of the device. Now the Chinese phone manufacturer has formalised that relationship.
According to Oppo, the new partnership will “focus on developing and delivering innovations in colour science to Oppo’s smartphone camera capabilities.” It also confirms that Hasselblad will “co-develop industry-leading camera technologies” for Oppo’s mainline Find series, starting with the Oppo Find X5 (or whatever the new flagship is called) in the first quarter of 2022.
Anyone who knows Oppo’s recent history won’t be massively surprised by this news, quite apart from the aforementioned leak. OnePlus formed an identical partnership ahead of last year’sOnePlus 9 Pro, and that company has now been integrated into the Oppo set-up.
Oppo directly references this integration as part of this latest announcement, talking about how the two brands have combined their R&D efforts. However, Oppo states that it will “elevate the strategic partnership to the corporate level”.
It’s actually quite a natural fit. Oppo has traditionally been considerably moreinterested in and adeptat innovating within the mobile camera sphere than OnePlus. It was a pioneer in implementing a periscope lens, for example.
Colour science appears to be the thrust of this collaboration, with a particular focus on bringing “the most natural skin tone possible” to portrait photography.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
