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Peloton cutting 20 percent of workforce and replacing CEO

In This Article

In This Article

Peloton is cutting 2,800 jobs, which represents 20 percent of its workforce.

A new report fromThe Wall Street Journalreveals that the exercise equipment company is preparing to replace long-term CEO and founder John Foley with former Spotify CFO Barry McCarthy. It will also pursue various cost cutting measures, as the company feels the pinch from slowing demand after a pandemic-related boom.

Those cost cutting measures will reportedly involve Peloton cutting 20 percent of its workforce, though these will all be corporate positions. None of the company’s frontline instructors are said to be involved in the cull.

Back in January, aninternal documentrevealed that the company was struggling to shift its stock of sophisticated exercise equipment, blaming increased competition and increasingly hard up customers balking at its pricing.

These struggles apparently led the company to temporarily halt Bike+ production in December and Tread+ production in January.

What’s more, it’s being claimed that the £450Peloton Guide– essentially a camera that fits to your TV and tracks your workout form – has failed to capture as much interest as the company was expecting.

Peloton shares have slumped in recent weeks, and a company that was worth $50 billion at its peak a year ago is now worth a mere $8 billion. This precipitous drop is said to have made it an acquisition target for the likes of Apple, Amazon, and Nike, all of whom have their own smart fitness plans.

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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…

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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.