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Pixel 6a and Pixel 7 lead to solid sales boost for Google
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Google’s current roster of smartphones, including thePixel 6aand Pixel 7, has contributed to a healthy boost in hardware sales.
That’s one of the key points to have emerged from parent company Alphabet’s recent Q3 earnings call, where Alphabet’s Chief Financial Officer Ruth Porat announced (viaMotley Fool) “solid growth in hardware revenues”.
It’s difficult to put a specific number on it, as Google rolls its hardware results up into the Other category, which includes things like YouTube Music Premium subscriptions. For what it’s worth, Google’s Other revenues were up 2% to $6.9 billion for the third quarter of the year.
It seems hardware has played an important role in that. While all of our attention of late has been on the shiny new Pixel 7 andPixel 7 Pro, that Q3 sales bump actually reflects the success of the slightly older and cheaper Pixel 6a. Porat revealed that the aforementioned growth in hardware revenue came “primarily from sales of the Pixel 6a”.
While they arrived a little late in the day to be included in these figures, we also learned that the Pixel 7 and Pixel 7 Pro are off to a strong start. Alphabet CEO Sundar Pichai revealed that the company enjoyed its “highest selling week ever for Pixel” off the back of the launch of its latest phones.
A report recently emerged claiming that Google wasdoubling downon its Pixel line as Apple’s iPhone continued to eat into the sales of Samsung’s phones. While it’s clearly on the right track here, Google still has some way to go before it’srivalling its top Android partnerin the smartphone hardware stakes.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.