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The Apple Watch Ultra looks too good to be true
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OPINION: This week Apple treated tech fans to its yearly September deluge of announcements.
During the Far Out event, Apple announced countless devices, including the heavily leakediPhone 14,iPhone 14 Pro,Apple Watch 8andApple Watch SE 2. While there were plenty of upgrades here that I welcomed, notably on the Pro iPhone models, there wasn’t a whole lot to really get me truly excited.
But thankfully there was a shiny ray of hope that broke the monotony – theApple Watch Ultra.
This is a high-end wearable, vastly different from the standard Apple Watch and it will target the hardcore athlete market currently controlled by Garmin, Polar and their ilk.
Despite being described by Apple as “its most advanced Apple Watch” to date, a phrase it usually uses before revealing you’ll have to re-mortgage your house to buy whatever new kit it’s schilling, the device will retail for $799/£849.
To be clear, I am well aware that’s notcheap. It’s actually over twice the price of the Apple Watch SE 2, which starts starts at $249 for theGPSmodel and $299 for the cellular model.
But for what you get this could actually be very good value.
Let’s run through the perks – advanced GPS and mapping connectivity similar to the best-in-class experience you get on theGarmin Forerunner 955Solar, including SOS and backtrack support. The latter is a particularly nice feature that makes the watch leave markers on routes you’re travelling that you can then use to find your way back if and when you get lost.
The Watch Ultra also packs a dive ready, titanium chassis which is capable of surviving sub-zero conditions and temperatures up to 139 degrees. Adding to this are upgraded activity tracking features, which from what Apple showed include key things including more detailedheart rate zoneanalysis. This is a key differentiator and the reason we tend to recommend Garmins over Apple Watches for serious athletes.
When you consider all this and the fact that on top of this you get the advanced app library of WatchOS 9 and full-fat smartwatch functionality, two things missing on most of the best fitness trackers on the market, this makes the Ultra very competitive. To put it in context thebest fitness trackerwe currently recommend, theFenix 7, retails for £699.
In fact, the price and feature set look so good, that I can’t help but think there must be a catch.
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Alastair is in charge of Trusted Reviews Limited’s editorial strategy and output across all its sites. He has over a decade’s experience as a journalist working in both B2C and B2B press. During this …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
