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Tim Cook drops major hint over Apple’s AR future
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Apple CEO Tim Cook appeared to drop a major hint overApple’s rumoured AR headsetduring a recent interview with the Chinese media.
When China Daily asked Cook about the key factors for future AR headsets to be more successful than those currently on the market, the Apple boss gave more away than usual.
He told the reporter to “stay turned and you’ll see what we have to offer” beyond theARKit appscurrently available within the App Store.
The Apple boss is usually much more guarded when asked about future Apple products, but this represents a departure that’ll have Apple fans hoping an announcement may come sooner rather than later.
“I am incredibly excited about AR as you might know, and the critical thing to any technology including AR is putting humanity at the centre of it,” Cook said.
In this@ChinaDailyUSAinterview,@tim_cookwas asked about AR and VR headsets…watch his response… Reality 🥽 is coming@mingchikuo@Scobleizer@CharlieFink@SkarredGhost@CapStark7pic.twitter.com/tJz5j9dBVB
“And that is what we focus on every day. Right now, as an example, we have over 14,000ARKit apps in the App Store, which provide AR experiences for millions of people around the world.
“But I think despite that we’re still in the very early innings of how this technology will evolve. I couldn’t be more excited about the opportunities we’ve seen in this space and sort of stay turned and you’ll see what we have to offer.”
The comments will be taken as further indication Apple is getting closer to launching its augmented reality headset, which has been rumoured for years.
Reports last month from Bloomberg’s Mark Gurman suggested the prototype had beendemonstrated to the Apple board, which sources say may indicate “that development of the device has reached an advanced stage” and that “the product’s debut could potentially come within the next several months.” According to the same source, Apple has alsostepped up work on the realityOSthat’ll power the hardware.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
