Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission.Learn more.

UK may force Apple to allow Xbox cloud gaming and others onto App Store

In This Article

In This Article

Apple has made it difficult for cloud gaming services to take up residency on the App Store and now the UK government wants to know why, and whether that’s fair.

The Competition and Markets Authority (CMA) plans to investigate howApple has preventedthe likes of theXboxGame Pass from taking up residence on the the App Store.

Microsoft has got around this by hosting its cloud gaming servicevia the web browser, but it’s hardly an ideal situation for users.

It’s not great for Microsoft either, who were told by Apple each game in the library would need to be submitted for review independently in order to bringGame Passto the App Store. The likes of Meta and Amazon have also dealt with the same restrictions for their own cloud gaming services.

In apress releasetoday, the CMA said it had heard the complaints of the stakeholders in cloud gaming sector, and plans to investigate whether legally binding changes need to be made.

The CMA wrote: “Apple has also blocked the emergence of cloud gaming services on its App Store. Like web apps, cloud gaming services are a developing innovation, providing mobile access to high-quality games that can be streamed rather than individually downloaded. Gaming apps are a key source of revenue for Apple and cloud gaming could pose a real threat to Apple’s strong position in app distribution. By preventing this sector from growing, Apple risks causing mobile users to miss out on the full benefits of cloud gaming.

“During its market study, the CMA heard concerns from a number of UK businesses and start-ups who said that the restrictions in relation to mobile browsers and cloud gaming make it harder for them to innovate and compete in these markets.

“The proposed market investigation will further assess the competition concerns identified to date in both areas and decide what, if any, action is appropriate. This could include making legally binding orders requiring changes to be made to Apple’s and Google’s practices.”

Today’s release comes following a year-long study of both Apple and Google’s mobile ecosystem and the potential harm this ‘duopoly’ does to competition in the UK. It believes that interventions may be required to prevent the two firms strengthening the grip.

You might like…

You might like…

Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA.  …

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.