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YouTube Music and Premium hits 80 million subscribers
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YouTube has announced that it has hit 80 million subscribers for its joint Music and Premium services.
Over on the officialYouTube blog, the company’s Global Head of Music Lyor Cohen has revealed that “As of September 2022, YouTube surpassed 80 million Music and Premium subscribers globally, including those in trials”.
This represents a huge 30 million member spike since the same time last year. Cohen attributes this surge to new features like afterparties, which give exclusive access to special live events.
He also points to the YouTube Music app’s immersive quality, which encourages users to “download videos or enter long listening sessions”. Thanks to Premium, of course, you also get access to long and short-form music videos.
YouTube’s handy knack with a mobile network partnership helps a lot, too, having launched promotional team-ups up with SoftBank in Japan, Vodafone in Europe, and LG U+ in Korea.
Of course, a little context is valuable here. YouTube Music might have 80 million paid subscribers, but it still lags way behind Spotify’s 188 million as of July 2022. It might be close to Apple Music, which is likely somewhere between the 80 and 90 million subscribers mark.
Unlike the latter service, YouTube Music still lacks a Hi-Fi tier, which might be another way to bump up those subscriber numbers over the next 12 months. Spotify has long been rumoured to be readying its own high quality streaming offering, but is reportedly looking todemand doublethe current subscription fee for the privilege.
If YouTube’s subscription service could emulate Apple in offering this as a free upgrade – or at least a heavily subsidised one – then it might start eating into those formidable Spotify numbers.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
