YouTube takes on TV with 60 new channels

Throwing lots of money at lots of talent means YouTube is going to continue offering staunch competition to TV

This time last year we brought news ofYouTube launching its own TV style channels, funded by it’s advertising revenue. Now, the streaming giant is raking in more than US$2bn in advertising from its channels – which is why it’s making 60 more.

Sure TV might make a whopping US$60bn a year, but a lot of that goes into people’s pockets. YouTube is still hungry to compete so its profits are going straight back into creating videos. According to theWall Street Journalthe 60 new channels will launch in Europe and the US with money being thrown at the likes of Jamie Oliver, Michael Cera, and artists like Jay Z on Mountain View.

Since YouTube has just spent US$200m on simply marketing its new channels we shudder on behalf of TV to think about the amount these 60 new channels, added to the 100 already out, are receiving. Budding film director? Looks like you know who to call for funding then.

[WSJviaEngadget]

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. 

Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge.

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